Online Merchant Account — A Key to Smooth E-Commerce

Whether a business provides services, creates products, sells goods, or whatever else, it needs an active Internet merchant account to enable all sorts of transactions, including top popular credit card payments. In today’s reality, streamlined e-commerce is only possible when you arm it with a well-working online banking system.

How can an online merchant account help you launch it? What are online merchant accounts, and how can you open one in India, Bangladesh, or another country of the world? Find the answers in our comprehensive guide.

What Is An Internet Merchant Account?

An online merchant account is a business-type bank account designed to set up advanced e-commerce and allow customers to accept instant payments via bank cards. The key points here are speed and convenience. Thanks to a properly working banking system, customers can pay using a credit card terminal or one of the supported payment gateways on the chosen merchant’s website or app.

By connecting a card machine and enabling other payment gateways, merchants can significantly extend their customer base and push up sales. For them, online merchant services bring benefits such as secure transactions, immediate credit card processing, and various useful options for online payment convenience.

It is important to understand that a retailer who uses this type of online banking does not deal with fiat or virtual money funds. The connected account serves as an intermediary. It accepts money from a customer, verifies the transaction, and only then transfers funds to the e-commerce account. So, the entire checkpoint process is carried out by the Internet merchant account provider, which simplifies selling/buying for both businesses and their clients.

Why Connect an Online Merchant Account to Your Business?

Although many customers still pay cash, bank card payments are growing in popularity every day, and this is a global trend! If you’re launching an e-commerce store in India, Bangladesh, or another country, your success highly depends on your ability to process online and credit card transactions. The advantages of an online merchant account in this respect are obvious:

For markets and retailers, online merchant accounts ensure they can win the competition, which tends to be tough in all domains. It should be noted that the Indian and Bangladeshi consumer markets are among the 10 fastest-growing economies in the world. This makes both countries appealing areas for investors, new businesses, etc. Online trading is the key ability here, so your company surely needs an effective bank account to keep pace with the trend.

Online Merchant Accounts and Payment Gateways

You may wonder why you do not simply use a preferable payment gateway for your transactions. Yes, this solution is available. You and your clients can easily pay using a specific payment gateway. However, your clients will have to indicate your bank account details every time they wish to purchase a product or service from your business, which is inconvenient.

On the other hand, an active online merchant account will let you streamline your payments. With it, you can add as many methods as you want, and your clients will only need to pick a banking option and pay with a couple of clicks.

The choice of banking methods you can connect to your cashier is wide. The options include internationally recognized payment systems like Stripe and PayPal. If trading goods in India or Bangladesh, you might need to enable popular and trusted methods such as UPI, PayTM, bKash, and Nagad. The more options you offer, the more your clients appreciate your brand.

How to Set Up an Internet Merchant Account

An entrepreneur needs to contact their bank or PSP (Payment Service provider) to establish an Internet merchant account. Before doing so, they have to analyze their business’s needs so that they know their monthly payment scope, necessary methods, etc. Sometimes, the product type or suppliers with which you team up also matter. So, be ready to present your financial institution with the most detailed plan of your commerce. Then, your steps should be as follows:

Step #1. Select a credit card provider

First, you choose a credit card brand for your transactions. We recommend exploring the terms of all available providers. This will let you pick one that best suits your business model.

Step #2. Choose a pricing plan

You will have to pay specific fees for payment operations conducted via your merchant account. First, this will be a fixed rate paid for each transaction (flat-rate commission). Then, be ready to pay extra fees like one for processing credit card payments, price spread fees, international payment commissions, etc. Your chosen provider will also charge a certain subscription fee. You should examine all this information attentively and pick the pricing plan that fits your budget and commercial needs.

Step #3. Pick an Internet merchant account provider

The next move is to choose the account provider available in your region. Again, shop around enough to pick the exact company you need. It should give all the necessary options. Opt for one with flexible features and the possibility to switch between the plans.

Step #4. Submit your documents

The final step is to provide your papers to the account provider. The necessary documents include the following:

The full list of papers may differ depending on the provider. Make sure to submit all the necessary documents, which are usually given in the Terms and Conditions. Thus, you’ll protect yourself against unnecessary delays and denials.

Step #5. Connect payment gateways

As soon as your Internet merchant account is ready, you need to enable at least one payment gateway for seamless transactions. It won’t be a challenge for you if you deal with an advanced account provider. Many of them offer integrated payment solutions that you can switch on with a couple of clicks.

Key Features Your Chosen Merchant Account Provider Must Have

Your business size and type define which Internet merchant account provider is good for you. For instance, you might need some specific API options for upscale sales. However, there are features that every account supplier should be able to offer:

If you need more information about this or that feature, you can contact the support of your chosen provider. It is reasonable to check its user reviews and ratings before subscribing.

Pricing Models

Including online merchant services in your business scheme is an effective strategy for success. However, you should bear commissions in mind, too. Their set depends on your provider and chosen plan, but some fees remain standard throughout all of them:

There are rarer types of fees, like the statement commission. However, most providers no longer charge them. Your chosen provider's fee list may include only some of the above-explained charges.

It’s up to you to decide which fee type is more fitting for your business. A flat-rate system may seem more convenient since it may be difficult to predict the number of transactions per month. However, pay thorough attention to other fees applied to your plan. There might be high interchange-plus commissions, etc.

What Is The Best Provider for Your Business?

Tips on how to pick the right Internet merchant account provider continue our blog. This is not the thing you can do, hands down. However, you can follow these rules to simplify your choice.

Shop Around

Do not grab the first company advertised. Instead, take patience and study a number of providers. You should explore their terms, supported payment gateways, fees, and other features. This can be a time-consuming undertaking, but you can use consistent online comparisons provided by trusted websites in your area.

Check the Targeted Provider’s Trustworthiness

Once you have picked a company from which you can order an effective online merchant account, you should examine its reliability. The simplest way is to check user reviews. You can also use rating lists compiled by experts.

Explore the Support Service

Your chosen provider should offer quality support that every customer can reach easily and fast. It should be available at least during the working hours. Fast responsiveness and proper expertise are two essential requirements.

Opt for the High-Risk Merchant Account Niché

If you run a high-risk enterprise, picking a provider ready to offer you a merchant account may present a difficulty. Many companies avoid partnerships with high-risk businesses due to potential financial or reputational losses. However, you can switch to providers that serve the high-risk industry at once.

These providers have ready-made solutions for your business, and your plan may include advanced security tools and other useful instruments for maintaining your account. Still, you should be ready for higher chargeback fees and other extra fees designed to enhance the security of all activities done through your account.

Regulatory Considerations and Compliance

In India and Bangladesh, you’ll need a similar set of documents to open an online merchant account. They include the following:

On the other hand, Internet merchant account providers also should comply with the e-commerce requirements imposed by the countries. In particular, they should work within the PCI DSS system. This is a system of security standards established by Mastercard, VISA, American Express, Discover, and JCB.

These standards secure every little step during a payment. The PCI standards force providers to employ powerful protective measures against fraudsters and other online threats.

Final Word: Before You Run a Merchant Account Online

Today, an online merchant account will be a backup pillar for your business. It is necessary to provide your customers with a safe and convenient online payment system. The market contains enough solutions for this purpose. They offer various pricing models with convenient fees and effective sets of features. So, all you need to do is pick a fitting Internet merchant account provider for your company and set up an account with it.